White Dot Assessments is an innovative start-up. Making their mark in the world of educational learning, offering a pioneering platform that enables access to world-class institute-specific test preparation for aspiring students.

Ultimately our challenge was to take the raw idea; disassemble it, make sense of it, re-structure and shape it so it can be placed at the fingertips of ambitious parents/tutors and their students. This was largely a technically pragmatic exercise, but White Dot needed to be a feeling as much as a testing platform.

Building from the ground up we developed a visual identity inspired by the founding educational tool – the abacus. An energised spirit; using a sharp colour palette, ground-breaking tone of voice and a potent user experience. We defined a system that grounds the brand signature as it grows, now and in the future.

We developed the interface to perform under the weight of multiple and complex user journeys. Being built using serverless technologies allowed the platform to be developed in an agile way ensuring the platform’s scalability as its user base grows.