LUNAH is an independent agency offering a personalised, human, and end-to-end set design service across London. Founded by close friends Lucie and Hannah, two spirited women who identified a static, antique way of thinking within the sector as an opportunity to disrupt.

Considering the creative nature of the industry, we found most agencies stick to generic corporate design-furniture, and to lack spontaneous humility. Considering how time-poor set designers are, we found most agencies communication to be laboured. Considering how the media sector thrives at being on the pulse of culture there was a stark lack of women, people of colour and LGBTQ representation. LUNAH wanted to spearhead change.

Being powered by two proud individuals and a venture of inspired ambition we arrived at the name LUNAH, a combination of the two founders’ names that nods toward the blue sky thinking they champion. The visual identity was built on reflecting the joy and confidence they radiate, asserting a statement of presence, and an expression of their no-fuss approach. Steering well and truly clear of any generic design furniture we instead created something potent, disruptive and distinct. Briefed to create a design system that was easy to use, we developed a lean toolkit. Crafting a wordmark with gigantic presence and acting as gateway to their work, proudly claiming ownership. We developed an eclectic and energetic colour palette, with equal weight of use, to strengthen visual character and represent diversity. Introduced a bold and expressive typeface to accurately articulate written communications.