Think Tutors are well-established purveyors of world-class Tuition. They are proud to boast the best student admission rates to the UK’s leading educational institutes. However, the brand and their website had fallen by the wayside, and this was causing problems with the conversion of new clients.

The brand was unsure of itself; this was apparent across their communications and in turn, was limiting their reach. There was no visual toolkit or system of use, their tone of voice lacked grounding and their art direction was inconsistent.

We reconfigured the brand foundations accumulating in a narrative with a clear point of view and direct purpose that spoke of the opportunities good education provides. ‘At Think Tutors we provide opportunity. We inspire and amplify potential, we evolve confidence, heighten possibility and guide progression, enabling talent to flourish.’

We partnered with the team to develop a visual identity and applications that balances the traditional history of the education sector with Think Tutors forward-thinking ambitions. Think Tutors wants to radiate sophistication and superiority. We defined a deliberate and perceptive tone of voice, a rich quality of art direction with thought-provoking scenes. Crafted a wordmark that struck the balance of a modern brand with traditional values and a monogram that alluded to educational heritage. Created a colour palette that exuded calibre and a type system that emphasized the considered character of Think Tutors and facilitated agility with type hierarchy.