Bauvill is a modern construction brand servicing Greater London. With a solid team and a dynamic business approach, it had been growing rapidly in scale. However, the brand had fallen behind.

The brand’s architecture was limiting reach and under-selling their capability. We developed the existing brand architecture; building out each division as an entity of its own. We reflected this in the development of the visual identity. Effectively creating three identities within one, using three distinct marks and an evolved colour system to create the foundations for division-specific assets.

Bauvills main touchpoint – its website – was struggling to convert new business. We restructured the site to quickly communicate breadth of scope, enabling engagement with the spectrum of clients in a relevant way. The new visual toolkit was used to create an instant point of difference developing recognisable brand affiliation.

Working closely with Bauvills team, we were able to develop an identity and system that defined their direction and provided the road and tools for evolution.